Amazon has it’s leadership principles to guide the company on decision making. Here are some guide my behaviors:

1. Automation

   automate everything, particularly something rely on human intention; as jeffb@ always said: “good intention won’t work, mechanism does”.

2. Proactive

   someone call it ownership or founder’s mentality, just step out and think beyond.

3. Deliver small, deliver fast

   speed matters. make solutions cheap

4. Insist highest standard

   there are two important perspective: insist highest standard for self; hold it for the team.

5. Solve dynamic problem

   curious to learn to explore the end to end picture, software is eating the world, start from customer direct experience to the bits movement on the data center.

6. Think big

   think ahead, think beyond, whatever you called, don’t limit to customer’s camplains only, watch for the reflection behind the scene. Experiment and prototype quickly.

7. OE

   measure, observe and reason; fix the root cause and it should remain fixed.

tenets

1. automate everything
2. make things cheap
   1. prototype works
   2. plan A vs plan B, why not just use plan B
   3. vision, design, impl
   4. price performance
3. solve the right problem
4. listen, understand and communicate

Examples

Ownership

6/16

Use case: A complainted that something (X) doesn’t work with his stuffs (Y), that something was offered by B. Then B claimed X worked with his stuffs (Z), so there should be some issue in Y or X & Y. Chao: The issue here is that B introduced another variable Z that actually won’t really help the end delivery X & Y. As a owner, we should focus on Solving Customer’s Problem instead of Proving we are right.